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  • Lessons from Batman

    “Are you serious?” Yes I am! The marketing campaign for the video game, Batman: Arkham Knight, and its tag line, “Be the Batman,” was essentially a call to become disciples of the Batman. In one live action TV commercial in particular, this was about as plain as you could get. In each scenario in the

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  • Lessons from Buttercup

    In the opening scenes of the iconic movie, The Princess Bride, Princess Buttercup loved to order her farm-boy Wesley around. It didn’t matter if the request was big or small reasonable or unreasonable, he always responded saying “As you wish,” and then went and did it. Then one day she realized that when he said

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